Artist/Author/Producer: Heileman Brewing Co.
Confronting Bodies: Richard M. Daley (Chicago Mayor), Roy Coffey (Chicago 
Sun Times columnist), and others
Location: North America
Exact Location: Chicago, IL
Medium: Advertisement/Commercial
Comments: A new ad campaign for Old Style beer included billboards of 
famous and infamous Chicagoan's testifying that they drank Old Style. One 
of these billboards included Al Capone. Opponents of the campaign 
objected that using Capone conveyed a negative image for the City of 
Chicago, especially at a time when the attention of the nation would be 
focused on the city for the World Cup. Chicago already has a reputation 
world-wide as the stomping ground of gangsters, to this day. Some 
Italian-Americans have been protesting the use of Al Capone as a Chicago 
tourist attraction for some time, and they too were against the 
appearance of the billboards. On June 8, 1994 Heileman Brewing and its ad 
agency promised to pull all of the offending Capone ads and replace them 
with one featuring Enrico Fermi, the Italian-American, atom splitting 
scientist and pioneer in nuclear fission who worked under the football 
stadium of the University of Chicago in the early 1940's to create the 
first nuclear bomb for WWII. Was this an admirable achievement?
Source: Chicago Sun Times, June 7 & 8, 1994
First name: Paul
Last name: Brenner
Address: 851 W. Cornelia, #3-N
City: Chicago
State: IL
Zip: 60657
Country: USA
Postal Code: 
Phone: 312.348.6543
Fax: 312.666.8986
E-mail: porco@mcs.com